People.
Strategy.
Growth.
One industry specialist partner for the people, plans and commercial performance behind ambitious brands across the UK, Europe and Middle East.
Designed for the performance economy.
We understand the industry because we have worked inside it—shaping teams, opening locations, leading operations and improving sales. Choose one specialist service or bring all three together around a growth challenge.
Talent
Acquisition
Industry-specialist recruitment and executive search, connecting performance brands with exceptional people across the UK and internationally.
Explore Talent Acquisition →Consultancy
High-level strategic and operational support for launches, growth, team structure, leadership, KPIs and performance.
Explore Consultancy →Sales
Sales training and consultancy that strengthens strategy, people, KPIs, marketing alignment and commercial execution.
Explore Sales →Shaped from inside the industry.
Business Consultant // Recruitment, Sales & Retention // Award-Winning General Manager
Simon combines international leadership, operational expertise, talent acquisition and sales experience from across the fitness, leisure and corporate markets. His work has included Urban Gym Group businesses TrainMore Netherlands, Club Sportive Netherlands and Gymbox UK.
Having led The Thames Club to both Club of the Year and Business of the Year, he brings first-hand understanding of the people, standards and commercial discipline required to build a high-performing operation.
Dubai Golf // Holmes Place // Vodafone // BP // Maersk Oil // Matrix Fitness
One perspective, three disciplines: Simon’s breadth allows Avant Grey to connect strategy, sales and talent around the same commercial goal.
Build a team
that sells.
Practical sales consultancy and training for businesses ready to turn ambition into measurable growth. We strengthen strategy, team capability, KPIs and day-to-day execution—grounded in real industry experience, not theory.
Explore Sales →Your industry.
Your next move.
Explore management, commercial and leadership careers across fitness, health, wellness and performance.